Sunday, April 4, 2010

Top dating related keywords

I did some analysis on keywordspy.com to figure out how much cost per click (CPC) advertising related to online dating was going for these days. These are the top dating related queries.


phraseClick CostVolume/monthTop position in Google *
dating services$9.36832,000eharmony
dating websites$4.54823,000eharmony
free dating service$3.07135,000SinglesNet
dating service$2.921,000,000ModelQualityIntroduction
dating sites$2.511,830,000eharmony
dating$2.3945,000,000SelectiveSearch-Inc
singles dating$2.38450,000Zoosk
internet dating$2.44450,000eharmony


and for the Brainiac Dating keywords:


phraseClick CostVolume/monthTop position in Google *
educated singles$3.59880match.com
intelligent singles$2.27590RightStuffDating.com
smart dating$2.116,600RightStuffDating.com
smart singles$1.931,600SeniorPeopleMeet.com
college dating$1.8233,000eharmony.com
smart date$1.766,600match.com
intelligent date$1.60480match.com
smart single$1.5218,400match.com
college date$1.0049,500meetlocals.com
university date$0.66165,000match.com


* The top position in Google is just a snapshot, since it will change through the day.

Given that typical conversion rates are only about 10%, it means that for example, eharmony is paying over $50 to get each new member. I remember when a year ago, click prices were way lower, some have increased 1000%. That was when the economy was really on the rocks, but now advertisers are rolling along again.

Well, just how accurate is this? I'm not sure but it has given me some ideas to try ...

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