Tuesday, January 19, 2010

Advertising Costs Going Up and Up!

The ad costs for my site - Brainiac Dating - on Facebook keeps going up and up, and is now on par with Google AdWords. It has been a linear progression starting at $1-$2 per conversion to $5-$10 now. All I have done is to optimize my
ads with better images, texts and targeting. So it is hard to understand how my costs have been going up. I saw the same trend on Google six months ago.


The graph below shows the daily clicks for the Brainiac Dating Fan page:





Either the bigger advertisers are jumping in, or a hypothetical initial leg up that we might have gotten from Facebook is now over. This is the invisible hand that helps the rookie advertisers.

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