Brainiac Dating Facebook Fan Page

Yippee, the Facebook fans page for BrainiacDating.com finally has 50 fans! Initially only a few of my friends had joined, and I could not get much momentum going especially since I am very careful who I call a friend. So in order to get the fan page going I created a Facebook ad campaign to direct Facebook members to the specific fan page, and viola they began coming in droves. The click through rate is 20% which is amazing and the cost per click is under $0.20 so this page should be able to grow fast.

Click here for the fans page.



There are only two problems with this fan page:
1) not everyone who becomes a fan also goes to brainiac dating and joins.
2) mostly men are becoming fans.

For the first problem, I have been able to customize the appearance of the page, and hopefully put some interesting links to keep the fans reading, and then occasionally remind them that there is a whole other site to check out.
For the second problem, I have been working on different ads for women, trying different keywords, images and bids.
Unfortunately the ads targeted to single women cost almost double than those directed at men, and the join rate is not
as high with women and men, but once women find out that the site is 62% men - hopefully the will be more eager to jump aboard.