Another Good Idea Gone Bad

I came across this site quite randomly, and one of the profile icons on the home page was this
shirtless guy who apparently doesn't have any favorite books:



So my question is: is this guy for real? What did he think he would find on the site? He's not a spammer, because a spammer would at least have taken the time to use a picture of a good looking guy and put favorite books as "shakespear". That's what I used to see on my site -
Brainiac Dating until I blocked access from most of Africa.